SEO is a long-term approach to marketing and market saturation and is only one of the funnels we need to consider. There are also others. I think this is a good start and for a Small Business.
Client Service Mapping System:
Monthly Digital Marketing Investment $500 to $10K/mo
We will place ads for you.
The best website presentation complements both user experience and service or product offerings. Strategically display what will bring business. Eliminate what will waste you and your clients time.
Content Mapping Session:
Website content conversion session.
We will package your content to deliver to any website designer.
Website verbiage is crucial to your online marketing. Word relevancy will determine whether you have an authority page or "NOT!"
Verbiage Mapping Session:
Custom writing is available by a quote:
We design custom graphics for the following projects:
We take the time to get to know our customers:
We offer tools to help you add value to your target market:
Megan has over 12 years of experience in many facets of the healthcare industry. Her experience extends across many disciplines including acute care settings, home health, managed care, as well as practicing in offices specializing in family health, aesthetic treatments, and weight management. She received her Master’s degree from Grand Canyon University and is Board Certified as a Family Nurse Practitioner Megan started her career in Ohio practicing as a Nurse at a Cleveland Clinic hospital and then as Case Manager for Visiting Nurse Association of Ohio. She then moved to Arizona and began working for Aetna. Megan has always had a passion for helping people look and feel better. She knew she could do this by advancing her career and becoming a Nurse Practitioner. After working as a medical director in a Scottsdale medical spa, Megan launched her own practice in 2015. Megan is passionate about healthy lifestyle choices as well as helping her clients look their best. Once you meet Megan, you will understand her extensive capabilities through her attention to detail while keeping the client informed and educated about treatments. Megan has trained with Nurses, Nurse Practitioners, Dermatologists and key opinion leaders in the aesthetics arena. She has a portfolio of various trainings she has attended in recent years related to aesthetics, sclerotherapy, hormone and weight loss. Megan takes pride in the work she does, often waiting a year or more after a training to ensure she has thoroughly researched every aspect of the treatment and any potential side effects before she offers it to her clients. Megan has received many honors recently including exclusive invitations to trainings only offered to top performing injectors. In 2016 and 2017 Megan was the #1 provider of Xeomin in the entire state of Arizona. In 2017 Desert Holistic Health reached Allergan Gold Status, signifying the practice only uses authentic products, as well as producing excellent results to a high volume of clients. Also in 2017, Megan was nominated as a Realself top injector. In 2018 she received the Best of Arizona Business award, ranking top 10 in the following categories: Cosmetic treatments, Weight Loss Management and Hormone Therapy. Besides Botox for cosmetic purposes, Megan is also knowledgeable about therapeutic uses for Botox such as migraine management, hyperhidrosis treatment (excessive sweating), and jaw pain due to TMJ (temporo-mandibular joint) disorders. Megan is one of only a few healthcare providers in the area that are considered a Botox Migraine specialist. Megan offers private trainings in her office to teach other injectors about new techniques. She is also an adjunct faculty member for Grand Canyon University. In her free time Megan enjoys eating healthy, traveling, hiking and spending time with her family, friends and puppies. Megan also volunteers on her day off at a local Hospice and has a passion for helping animal rescue organizations.
In many ways "Print Marketing" is dead! We use the same concepts but in a digital, more portable format. The best way to get ready for your website is to think in terms of visual scalability. All of your marketing ideas should be as flexible as possible. For example; if your tag line is long, how will it look using fewer words? It's better to have a short tag line altogether.
"The BIGGER, The Better!" It is common practice to downsize an image to fit an online visual presentation. It is also a crucial part of SEO when gauging how fast or slow your page loads. However, it's not recommended to try to enlarge a small image to fill a space on your web page. It's best to keep small images small if they are necessary to complete your communication. Not having a professional resize your images when putting them online can waste time and money in the long run.
There are countless tools out there to determine what kind of competition is on the Web in your industry. The key is to spend just the right amount of time marketing online. Too much investment in online marketing can be a waste if your target audience is not primarily making buying decisions online. At the very least you should have a solid business landing page that will bring credibility when someone needs to validate your attempt to earn their business. Anything beyond this needs to be an intentional and well-funded approach.
Contrary to popular belief, websites don't do much. The part that is defined as a website simply displays pictures, text, and links. Out of the consistent misconception that websites do more, our industry is learning not to correct our customers and just roll with it. Your web developer must connect several external services together to achieve functionality on your website. All of these services most-likely is supported by another business. When things fall apart we notice our developer runs for the hills because your functionality was outsourced and fixing it will result in a loss to the web developer.