SEO is a long-term approach to marketing and market saturation and is only one of the funnels we need to consider. There are also others. I think this is a good start and for a Small Business.
Client Service Mapping System:
Monthly Digital Marketing Investment $2K to $10K/mo
We will place ads for you.
The best website presentation complements both user experience and service or product offerings. Strategically display what will bring business. Eliminate what will waste you and your clients time.
Content Mapping Session:
Website content conversion session.
We will package your content to deliver to any website designer.
Website verbiage is crucial to your online marketing. Word relevancy will determine whether you have an authority page or "NOT!"
Verbiage Mapping Session:
Custom writing is available by a quote:
In many ways "Print Marketing" is dead! We use the same concepts but in a digital, more portable format. The best way to get ready for your website is to think in terms of visual scalability. All of your marketing ideas should be as flexible as possible. For example; if your tag line is long, how will it look using fewer words? It's better to have a short tag line altogether.
"The BIGGER, The Better!" It is common practice to downsize an image to fit an online visual presentation. It is also a crucial part of SEO when gauging how fast or slow your page loads. However, it's not recommended to try to enlarge a small image to fill a space on your web page. It's best to keep small images small if they are necessary to complete your communication. Not having a professional resize your images when putting them online can waste time and money in the long run.
There are countless tools out there to determine what kind of competition is on the Web in your industry. The key is to spend just the right amount of time marketing online. Too much investment in online marketing can be a waste if your target audience is not primarily making buying decisions online. At the very least you should have a solid business landing page that will bring credibility when someone needs to validate your attempt to earn their business. Anything beyond this needs to be an intentional and well-funded approach.
Contrary to popular belief, websites don't do much. The part that is defined as a website simply displays pictures, text, and links. Out of the consistent misconception that websites do more, our industry is learning not to correct our customers and just roll with it. Your web developer must connect several external services together to achieve functionality on your website. All of these services most-likely is supported by another business. When things fall apart we notice our developer runs for the hills because your functionality was outsourced and fixing it will result in a loss to the web developer.